This is the "free" market across the parking lot from the government market. Farmers must sell (give?) a certain percentage of their produce to the government for sale in the government market. After that quota is met, they are free to sell what is left over in their own markets. Prices are quite a bit higher and selection is better. In theory, when shopping for dinner the first stop is the government market and then cross the parking lot for whatever else you need to make a meal.